In Kenya’s Naivasha region, the flower industry — especially roses for export — is undergoing a sustainable shift. Long criticized for ecological and social impacts, floriculture is embracing more responsible practices: careful management of Lake Naivasha’s water, pesticide reduction, use of renewable energy, and improved labor conditions.
Several certified farms adopt an ethical approach, balancing profitability and environmental responsibility.
This transition offers hope to local communities relying on this sector while protecting a fragile ecosystem. In Naivasha, flowers are no longer just beautiful — they carry the promise of fairer, balanced development.
